Onboarding Deck

Welcome to
Melleka Marketing

Your strategic growth partner. We are ready to scale Lumara Systems through precision advertising, SEO dominance, and conversion-focused creative.

Client
Lumara Systems
Package
$4,300 / month
Start Date
October 8, 2026
Industry
Beauty Tech / Wellness
01 — Your Brand

What We Know About
Lumara Systems

We have completed a deep-dive audit of your brand, product lineup, existing organic footprint, and competitive landscape. Here is a snapshot of what we found.

Brand Overview

Lumara Systems is a premium beauty technology brand specializing in FDA-cleared red light therapy devices and complementary skincare. Your flagship product, the VISO Anti-Aging Red Light Mask, anchors a growing product ecosystem that includes therapy panels, wearable pads, and a GHK-Cu Copper Peptide Serum. Your store runs on Shopify with Microsoft Clarity for behavioral analytics and IntentWave for audience targeting. The brand sits at the intersection of clinical-grade efficacy and consumer accessibility, a positioning that carries strong growth potential.

VISO Red Light Mask

VISO Red Light Therapy Mask

$399.00
Flagship product, FDA-cleared
GHK-Cu Serum

GHK-Cu Copper Peptide Serum

$75.09
Complementary skincare, 30mL

Red Light Therapy Panel

Full-body treatment
Lumara Pro panel device
Platform
Shopify
E-commerce engine
Branded Search Vol.
3.6K
Monthly for "lumara"
Organic Keywords
20+
Ranking position 1
Category
Red Light
Therapy devices
02 — SEO Snapshot

Current Organic
Footprint

Your branded terms are well-covered, but significant non-branded opportunity exists in the red light therapy category. Here are your current rankings.

Keyword Position Search Volume Traffic Share
lumara #1 3,600 3.33%
lumara red light mask #1 720 6.38%
lumara viso anti-aging red light mask #1 480 13.78%
viso anti-aging red light mask #1 320 1.50%
viso fda-certified red light therapy mask #1 210 0.96%
red blue and green light therapy #1 110 0.50%
red light panel #32 12,100 0.28%

Strengths

Dominant branded search presence. Ranking #1 for 20+ branded terms. Strong blog content around red light therapy education. Google verification and Clarity tracking already in place.

Opportunities

"Red light panel" has 12,100 monthly searches and you are at position 32. Non-branded high-volume terms like "red light therapy mask" (14,800 vol), "best red light therapy" (9,900 vol), and "red light therapy benefits" (22,200 vol) are all open territory.

03 — Your Package

What Is Included in
Your $4,300 Plan

A comprehensive growth engine combining paid acquisition, organic visibility, and conversion optimization tailored to e-commerce beauty tech.

01

Google Ads Management

Search, Shopping, and Performance Max campaigns targeting high-intent buyers searching for red light therapy devices, anti-aging masks, and competitor alternatives. Full conversion tracking, negative keyword management, and bid optimization.

Acquisition
02

Meta Ads Management

Facebook and Instagram campaigns for demand generation, prospecting, and retargeting. Lookalike audiences, interest-based targeting, video ads, and dynamic product ads to drive purchases on your Shopify store.

Acquisition
03

SEO Strategy and Execution

Keyword research, on-page optimization, technical SEO audits, and content strategy to capture non-branded search volume. Target: ranking page 1 for high-value category terms like "best red light therapy mask" and "red light therapy panel."

Growth
04

Content Creation

Blog articles, educational content, and landing page copy optimized for both search engines and AI-powered answer engines. Product page optimization for conversion rate improvement.

Growth
05

Conversion Rate Optimization

Shopify store audit, product page UX improvements, checkout flow optimization, and A/B testing recommendations to maximize revenue per visitor.

Conversion
06

Analytics and Reporting

Weekly performance reports, monthly strategy reviews, GA4 configuration, conversion tracking audits, and custom dashboards so you always know exactly what is working and what needs adjustment.

Reporting
07

Email and SMS Marketing

Klaviyo or equivalent platform setup, abandoned cart flows, post-purchase sequences, win-back campaigns, and promotional email design to increase customer lifetime value and repeat purchases.

Retention
08

Creative Asset Production

Ad creative design for Meta and Google, including static images, carousel ads, and video concepts. UGC-style content direction and influencer content repurposing for paid campaigns.

Brand
04 — Roadmap

90-Day Growth
Blueprint

A phased approach from foundation to scale. Each phase builds on the last, ensuring every dollar and every action compounds toward growth.

Phase 1 — Weeks 1 to 2
Foundation and Audit
Complete onboarding, access provisioning, and comprehensive audits across all channels. Set up conversion tracking, establish KPI baselines, and configure reporting dashboards.
Shopify Access GA4 Audit Conversion Tracking Competitor Analysis Account Structure Pixel Setup
Phase 2 — Weeks 3 to 4
Campaign Launch
Launch Google Shopping and Search campaigns targeting high-intent buyers. Deploy Meta prospecting campaigns with interest-based and lookalike audiences. Begin SEO content calendar execution.
Google Shopping Search Campaigns Meta Prospecting Keyword Strategy Content Plan Email Flows
Phase 3 — Weeks 5 to 8
Optimization and Testing
Analyze early data, refine targeting, test new creative angles, optimize bidding strategies, and begin retargeting campaigns. Implement first round of SEO improvements and publish optimized content.
Bid Optimization Creative Testing Retargeting SEO On-Page CRO Audit A/B Tests
Phase 4 — Weeks 9 to 12
Scale and Expand
Scale winning campaigns, expand to new audience segments, launch Performance Max, introduce TikTok or YouTube prospecting, and build a sustainable content engine for long-term organic growth.
Budget Scaling PMax Launch New Channels Content Engine LTV Strategy Blog SEO
05 — Success Metrics

KPI Targets

These are the benchmarks we are optimizing toward. All targets are calibrated to your price points, margin structure, and the competitive landscape of the red light therapy market.

Google Ads ROAS 3.0x+
Meta Ads ROAS 2.5x+
Blended Cost Per Acquisition < $80
Organic Traffic Growth (90 days) +40%
Non-Branded Keyword Rankings (Page 1) 5+ terms
Email Revenue Contribution 15%+
Conversion Rate (Site-wide) 2.5%+

How We Measure Success

Every metric is tracked through verified conversion events in GA4, platform-native tracking (Google Ads, Meta CAPI), and Shopify order data. We never rely on a single attribution source. Weekly reports break down performance by channel, campaign, and product so you can see exactly where your investment is generating returns.

06 — Next Steps

What We Need
From You

To hit the ground running, we need access to your accounts and a few key assets. Here is the checklist.

Account Access

  • Shopify admin access (Staff account or Collaborator)
  • Google Ads account access (or we create one)
  • Meta Business Manager access
  • Google Analytics (GA4) property access
  • Google Search Console access
  • Email marketing platform access (Klaviyo, etc.)

Brand Assets

  • Logo files (SVG, PNG, transparent background)
  • Brand guidelines (colors, fonts, tone of voice)
  • High-resolution product photography
  • Any existing video content or UGC
  • Top-performing ad creatives (if any exist)
  • Target customer profile or buyer persona
07 — Communication

How We Work
Together

Transparency and responsiveness are core to how we operate. You will always know what we are doing, why we are doing it, and how it is performing.

Slack or Email

Direct access to your account team for questions, feedback, and approvals. Typical response time is under 4 hours during business hours.

Weekly Reports

Comprehensive performance reports delivered every week covering all active channels, spend, conversions, and key insights with actionable recommendations.

Monthly Strategy Calls

A dedicated 30-minute call each month to review performance, discuss strategy adjustments, and plan upcoming initiatives for the next period.

Real-Time Dashboards

Access to live performance dashboards showing campaign metrics, spend pacing, and conversion data so you can check in whenever you want.

08 — Your Team

Who Is Working
On Your Account

You are not just getting a vendor. You are getting a dedicated team of specialists who understand e-commerce growth inside and out.

Account Strategist
Dedicated Lead
Your primary point of contact for strategy, reporting, and communication.
PPC Specialist
Paid Media Expert
Manages Google Ads, Meta Ads, bid strategies, and daily campaign optimization.
SEO and Content
Organic Growth
Handles keyword strategy, content creation, technical SEO, and organic visibility.

Ready to Scale
Lumara Systems

We are excited to partner with you. The first 90 days are about building a foundation that compounds. Let us get to work.

Let's Get Started

Prepared exclusively for Lumara Systems • melleka.com

Confidential. Do not distribute.